Hi, I'm Sherry, a product design manager.


I believe good design is good business.







Experience design

I am a designer with 10 years industry experience. Currently, I am designing ad experiences for Samsung smart TV, mobile devices and home appliances.
My top priority is to execute my design vision by partnering up with global cross-functional teams to deliver high-quality ad experiences.





Business impact

Since I joined the ads team, my design has helped the business grow from a seed to a major source of revenue that's increasing 100% year-over-year.





The triangle framework

In my position, I fulfill the needs from advertisers, TV viewers, and internal stakeholders. The best design solutions not only meet each identities’ expectations, but also build a good relationship with all of them.



Design vision

At Samsung Ads, we enthrall both TV viewers and advertisers by creating native, attractive and effective advertising experiences.





From ad experience to business metrics

Good design is good business. While my design solutions are offering native, attractive, and effective advertising experiences, they also drive ad impression, hover rate and click-through rate which are the key success metrics in ad business.





Masthead in TV home


Ads in electronic program guide






Cross-organizational collaboration

My role collaborates extensively across the organization. Other than the ads team, I also partner up with 10+ service teams who build the TV services where ads are embedded in.






Sponsored row in TV Plus


Ads microsite






Product design cycle

Working with the cross-functional team, I evangelize our product design cycle to them, from product strategy to conceptual design, to design specs and implementation, and finally go-to-market. All functions are highly involved and collaborative in the entire process.






My current role

1 Strategy and planning:
/ Align product roadmap and design work plan with the ads team
/ Align product direction and timeline with the ads team and the service teams
/ Identify new ads opportunities
/ Define ads design principle and strategy


2 Collaboration and process:
/ Build a strong relationship with the cross-functional team
/ Build an effective and sustainable product & design process
/ Coordinate resourcing, including design, research and prototype
/ Include the ads team in design review and usability testing when relevant
/ Keep the ads team and the service team up to date on each other’s news


3 Design and management:
/ Define R&R with the ads team, the service teams, and the Korea HQ team
/ Set design directions for designers
/ Work with the research team on research planning
/ Ensure the quality of design deliverables
/ Manage and mentor designers



My professional identity

Over 10 years of my design journey, I have grown into a visionary, a strategist, and a leader. I believe all great services start from a vision, and a vision comes alive by strategic execution with effective leadership.





Resume

Experience

Samsung Electronics America | Design Manager
Feb 2022 to Present, SF Bay Area, CA

Samsung Electronics America | Lead Designer
Jul 2016 to Feb 2022, SF Bay Area, CA

Nomis Solutions, Inc. | Product Designer
2015 to 2016, SF Bay Area, CA

11 Main - Alibaba Group Company | Product Designer
2014 to 2015, SF Bay Area, CA

SynapseMX, Inc. | Product Designer
2013 to 2014, Greater Atlanta Area, GA

CareerBuilder.com | UX/UI Designer
2013, Greater Atlanta Area, GA


Education

Georgia Institute of Technology |
MS in Human Computer Interaction
Atlanta, GA

Southern Polytechnic State University |
BS in Electrical Engineering Technology
Marietta, GA


Certificates

Design a Business |
IDEO U
2020, San Francisco, CA

Design Thinking and Leadership |
Stanford University
2017-2018, Stanford, CA

Beyond day job

Outside my day job, I love exploring design thinking and helping young designers in tech develop a design career vision. Given the immature design culture in tech, designers are in big need of guidance in career development.

I have served as a design mentor for over 3000 minutes. Also, I have served as a judge at D&AD Awards and Stanford University capstone courses.






Contact


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