I am a designer with 10 years industry experience. Currently, I am designing
ad experiences for Samsung smart TV, mobile devices and home appliances.My top priority is to execute my design vision by partnering up with global cross-functional teams
to deliver high-quality ad experiences.
Business impact
Since I joined the ads team, my design has helped the business grow from a seed to a major
source of revenue that's increasing 100% year-over-year.
The triangle framework
In my position, I fulfill the needs from advertisers, TV viewers, and internal stakeholders.
The best design solutions not only meet each identities’ expectations, but also build a good relationship
with all of them.
Design vision
At Samsung Ads, we enthrall both TV viewers and advertisers by creating native, attractive
and effective advertising experiences.
From ad experience to business metrics
Good design is good business. While my design solutions are offering native, attractive, and
effective advertising experiences, they also drive ad impression, hover rate and click-through rate
which are the key success metrics in ad business.
Masthead in TV home
Ads in electronic program guide
Cross-organizational collaboration
My role collaborates extensively across the organization. Other than the ads team, I also
partner up with 10+ service teams who build the TV services where ads are embedded in.
Sponsored row in TV Plus
Ads microsite
Product design cycle
Working with the cross-functional team, I evangelize our product design cycle to them,
from product strategy to conceptual design, to design specs and implementation, and finally go-to-market.
All functions are highly involved and collaborative in the entire process.
My current role
1 Strategy and planning:/ Align product roadmap and design work plan with the ads team/ Align product direction and timeline with the ads team and the service teams/ Identify new ads opportunities/ Define ads design principle and strategy2 Collaboration and process:/ Build a strong relationship with the cross-functional team/ Build an effective and sustainable product & design process/ Coordinate resourcing, including design, research and prototype/ Include the ads team in design review and usability testing when relevant/ Keep the ads team and the service team up to date on each other’s news3 Design and management:/ Define R&R with the ads team, the service teams, and the Korea HQ team/ Set design directions for designers/ Work with the research team on research planning/ Ensure the quality of design deliverables/ Manage and mentor designers
My professional identity
Over 10 years of my design journey, I have grown into a visionary, a strategist, and a leader.
I believe all great services start from a vision, and a vision comes alive by strategic execution
with effective leadership.
Resume
Experience
Samsung Electronics America | Design ManagerFeb 2022 to Present, SF Bay Area, CASamsung Electronics America | Lead DesignerJul 2016 to Feb 2022, SF Bay Area, CANomis Solutions, Inc. | Product Designer2015 to 2016, SF Bay Area, CA11 Main - Alibaba Group Company | Product Designer2014 to 2015, SF Bay Area, CASynapseMX, Inc. | Product Designer2013 to 2014, Greater Atlanta Area, GACareerBuilder.com | UX/UI Designer2013, Greater Atlanta Area, GA
Education
Georgia Institute of Technology |MS in Human Computer InteractionAtlanta, GASouthern Polytechnic State University |BS in Electrical Engineering TechnologyMarietta, GA
Certificates
Design a Business |IDEO U2020, San Francisco, CADesign Thinking and Leadership |Stanford University2017-2018, Stanford, CA
Outside my day job, I love exploring design thinking and helping young designers in tech develop a design
career vision. Given the immature design culture in tech, designers are in big need of guidance in career
development.I have served as a design mentor for
over 3000 minutes. Also, I have served as a judge at
D&AD Awards and
Stanford University capstone courses.
